Adam Tiouririne (‘09), recipient of Uni’s 2026 Rising Star award, can draw a straight line from his first year at Uni to his current role as founder of Opus Vox, an executive communication consultancy.
“My first year at Uni I made a commercial for Frisbees (™) as part of the computer literacy class,” he says. Tiouririne’s narration of that project caught the attention of computer literacy teacher Joel Beesley, who introduced him to announcing Uni sporting events.
“I was pretty bad at first,” he says, but through mentoring and practice, he became known as “The Voice” and continued announcing until he graduated. That Uni thread continues for him as the announcer at each spring’s Illinois Marathon in Champaign, in which most Uni students participate.
Tiouririne says that type of mentoring informs his positive memories of the spirit of Uni.
He says that while some schools are more of a conveyor belt, where students do successfully get to the end, but the school doesn’t do much, he experienced Uni as an “incubator”.
“Uni was like an incubator,” he says. “You expressed or revealed an interest, and they seized on it and nurtured it and pushed you in that direction.”
“I support Uni because a lot of my favorite things come from my time there,” he says.
While discovering the power of his voice and the possibility of using language to elicit audience behavior as an announcer at Uni, he met a Uni parent, Mike Fernandez, who mentored him and hired him to work at State Farm the summer after his senior year.
Later, Tiouririne met Helio “Fred” Garcia, an adjunct NYU professor who worked in crisis management and served as another mentor. Tiouririne connected with Garcia while earning his B.S. in Economics at NYU, and, after what Tiouririne describes as “the lunch that changed my life”, Garcia hired him in the crisis management position where he worked for a decade.
Tiouririne then set out on his own — mere weeks before the COVID pandemic hit — to found his current company, Opus Vox. There he advises business leaders on core messages and systematic approaches to communication at the executive level.
He likes that he gets to engage in an area of strength, make his own decisions, and do things his own way. He advises students to find areas that play to their strengths and that genuinely interest them, find mentors, and learn everything they can at every juncture.
“You always need to have a fresh perspective and curiosity,” Tiouririne says. “Try to make every statement end with a question.”